Show Stopping Bride Contest
The Show Stopping Bride Contest, 2018:
#LakméSalonTeamBride feat. Raftaar
What makes Indian weddings so special? The extravagance, togetherness and mass celebrations set it apart from weddings all across the world. The showstopper at any Indian wedding is the bride-to-be. It’s her special day and what keeps her going are her friends and family, her bridesmaids. Another important aspect of the wedding is the music – something that gets people grooving and makes the celebrations even grander. We at Lakmé Salon, decided to add another scoop of joy to the already happy day revolving around the bride-to-be and her bridesmaids. This year, we decided to celebrate #TeamBride.
We wanted to play our part to make the big day even more special for the bride-to-be and the women who make it all happen, her bridesmaids. Imagine, India’s leading rap sensation making your wedding bigger than it already is! That’s exactly what we did. We roped in Raftaar, the vastly loved rapper to collaborate with our winning #LakméSalonTeamBrides to create the hottest track of the year. We’ve all had Raftaar on our playlist and involuntarily grooved to his edgy tracks. Needless to say, the shaadi playlist is incomplete without him and to have your own track played at your wedding sounds like a dream come true right? Let’s just say, we worked on your dream and etched out the ‘Show Stopping Bride Contest’ which brings together Raftaar and our winning #TeamBrides in the most explosive shaadi song of the year.
We kicked off the conversation on social media by announcing that this wedding season, the spotlight was on the bride-to-be and her bridesmaids. The contest was launched on 21st July, 2018 and it involved filling up a simple ‘sign up’ form on our social channels, followed by the submission of a few of your favourite Team Bride pictures. It was a huge hit! To spread the word, Raftaar too was more than happy to post a video calling out our participants. The response was phenomenal and the entries kept pouring in. The current count stands at approximately 6000 – which is double the number of entries we received last year for the Show Stopping Bride Contest.
We received so many pictures of our brides-to-be and bridesmaids, clearly reflecting the level of enthusiasm involved. The contest was closed on 20th August, 2018 and we just announced the names of the 3 winning Team Brides who are about to film the video with Raftaar. Overall, the contest was a hit and making you happy made us happy.
So gear up as we get set to film the hottest shaadi track by Raftaar featuring our #LakméSalonTeamBrides! Stay tuned, the best is yet to come, brides-to-be!