6P ENTRE-PRO-NEURIAL MODEL
Place
On site set-up: Right from site evaluation, selection and deal closure to salon design, Lakmē Salon will assist with the set-up of each salon.
Portfolio
Diverse range of services and innovations across Hair, Skin, Hands & Feet, Makeup, and Nail
Process
Each franchisee salon is provided IT and continuous operational support and audits for ease of management and premium service quality.
People
Ongoing HR and training support as well as innovation and refresher training will be provided to ensure that all employees maintain a high standard of professionalism.
Promotion
Franchisee owners also receive unparalleled marketing and advertising support to make their business a success.
Personality
Image and Leadership.
SALES OPERATIONS
Our support team has 25+ years of experience in assisting Lakmē Salon franchisees, and in understanding what it takes to build a successful business from the ground.
From Catchment Study to Launch, we provide our franchisees with guidance and support right from the site selection to organizing the salon launch. Our team is also committed tosupport our franchisees in every business-related requirement.
TALENT & TRAINING
We provide support by way of identifying & training the right talent. Our regional HR teams will curate a stellar talent pool for you to choose from. You also have to support this by identifying local talent at your end.
We also reinforce our commitment to training and excellence by keeping up to-date with innovations and giving our franchisees and their stand a chance to showcase their expertise at Lakmē Fashion Week through our Backstage Heroes programme
MARKETING
As our partner, you will receive our unerring support on the advertising & marketing front. We follow a 360-degree marketing approach – across Brand Collaterals, Digital Campaigns & Offline Activations.
Every salon launch is jointly supported by Lakmē Lever Pvt. Ltd. and the Business Partner with pre-aligned marketing budget basis salon format. A 90-day marketing plan is followed for each new store, beginning from 15 days prior to the launch and going up to 75 days post launch to maximize footfalls.
