India's beauty industry has witnessed double-digit growth over the past few years, driven bychanging lifestyles, increasing disposable incomes, and a growing desire for premiumbeauty experiences. With evolving consumer needs and emerging trends, the industrypresents a promising opportunity for growth and investment.

GROWING T.A.M.

  • About 4% of India’s working age population has a per capita income of over US$10,000, projecting to approximately 60mn consumers.

  • This consumer cohort is growing at ~12% CAGR compared to ~ 1% CAGR of India’s population.

  • If the current trajectory continues, we expect ‘Affluent India’ will grow to about 100mn consumers by 2027.

  • As ‘Affluent India’ rises, industries like Beauty and Wellness stand to gain the most.

MARKET TRAJECTORY

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India Beauty Salon Market was valued at USD 11.65 Billion in 2024

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It is expected to reach USD 22.99 Billion by 2033, at a CAGR of 7.85% during the forecast period 2024 – 2033.

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This growth is attributed to increased consumer interest in personal grooming and
wellness.

GROWTH DRIVERS

  • According to India's Ministry of Labour and Employment, approximately 432 million women are employed as of 2024. With more disposable income and a growing emphasis on personal grooming women are increasingly seeking professional beauty services, contributing to the rise of salon visits.

  • As of 2024, surveys by the National Sample Survey Office (NSSO) reveal that nearly 240 million people in India actively engage in personal grooming and wellness practices.

  • The expansion of beauty salons into tier II and III cities in India is a significant market growth driver, driven by the ongoing urbanization trend and evolving consumer preferences.

The Lakme salon promise

Legacy of Excellence - As a part of the Unilever heritage, Lakmē Salon stands tall asa pioneer in the beauty industry. With a legacy of excellence and innovation, we haveredefined beauty standards for over 40 years.

Professional Powerhouse - Now with over 450 salons in 190 cities - A professionalpowerhouse comprising over 4,000 experts of hair, skin and make-up.